Steven Levy reports for Wired about the next project out of Google X’s labs:
The idea does sound crazy, even for Google—so much so that the company has dubbed it Project Loon. But if all works according to the company’s grand vision, hundreds, even thousands, of high-pressure balloons circling the earth could provide Internet to a significant chunk of the world’s 5 billion unconnected souls, enriching their lives with vital news, precious educational materials, lifesaving health information, and images of grumpy cats.
Loon is an instance where the common good aligns with Google’s business interests. Internet access for all is a truly laudable goal that has the potential to make people’s lives better. More people on the internet will also inevitably lead to more people using Google products and more people who can be shown targeted ads, which means more money for Google.
Google also put together a really nice website describing the project including this awesome video: